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By [Allison](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas high-end jets are tempting buyers with their smooth shapes, plush cabins - and significantly, their usage of alternative fuels.
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Fuel manufacturers and [jetmakers](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) are keen to showcase novel forms of [aviation fuel](https://pitchbook.com/profiles/company/51278-86) considered less [harmful](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) to the environment, from utilized cooking oil to the distinctly less glamorous meat waste.
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Business jet operators, like [airline](https://www.google.com/search?kgmid=/m/0cqd_rb) companies, have acquiesced ecological pressure on air travel and committed to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that [adopting eco-friendly](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) fuel to curb emissions could make organization jets more attractive to ecologically conscious buyers - particularly corporations dealing with [concerns](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) over sustainability from shareholders or green campaign groups.
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The accessibility of less [polluting personal](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) jets could also spare the rich and well-known the negative publicity experienced by Britain's Prince Harry and his partner Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 [aircraft](https://www.crunchbase.com/organization/mission-newenergy) on screen are expected to be powered by 150,000 gallons of other [sustainable fuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) blends expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets [represent](https://forest500.org/rankings/companies/mission-newenergy-limited) less than 0.1% of overall annual carbon emissions worldwide, but can produce, typically, approximately 20 times more [carbon emissions](https://www.pinterest.com.au/missionnewenergy/) per guest mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has defended his occasional usage of personal jets to ensure his household's safety, and has stated that on the unusual events he does not fly commercially he [offsets](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) his emissions.
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But planemakers say events such as the furore over his itinerary have actually added fresh difficulties for an industry already aiming to validate its [contribution](https://www.google.com/search?kgmid=/m/0cqd_rb) to cutting business costs.
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"Incidents of flight shaming including the usage of personal jets are unfortunate when you think about that our industry has provided fuel effectiveness enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will help the [industry](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) make inroads with corporations and wealthy buyers. According to industry data, billionaires just have a 19% service jet ownership rate.
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But even an image makeover - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding pumps for visiting airplanes - is not likely to please all critics at the Oct 22-24 [luxury jet](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) event.
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Environmentalists and some experts remain doubtful that biojetfuels, typically combined 50-50 with kerosene, will make a significant effect on public understandings about luxury travel.
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"No quantity of [Jatropha](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation expert Richard Aboulafia.
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Demand from company jet operators for eco-friendly fuels now far surpasses supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) at its California plant, could broaden production approximately 150 million gallons by 2022.
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Corporate charter business and [specialists](https://www.crunchbase.com/organization/mission-newenergy) are likewise seeing more interest from customers who wish to buy carbon credits to balance out emissions from their [flights](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet usage study his company recently [completed](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) for a Fortune 500 business.
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"At the end of the day, I believe that rate, cost per hour, range, speed and efficiency, that's still the (sales) driver. But I believe people are becoming more conscious of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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