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Missouri voters approved legal mobile and retail sports betting, permitting controlled books to take bets next year.
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The sports betting wagering ballot procedure passed by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.
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" Missouri has some of the very best sports betting fans worldwide and they showed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax earnings to our neighboring states. Most notably, the passage of Amendment 2 implies a brand-new, dedicated, permanent financing stream for Missouri classrooms."

Missouri sports betting next steps

Voter approval indicates up to 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 available licenses are utilized.

DraftKings and FanDuel funded almost every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are readily available to each Missouri casino operator, respectively. Caesars, in spite of opposing the ballot step, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely introduce their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will introduce mobile sportsbooks.

The staying 6 licenses are booked for each of the major expert sports betting teams that play home in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular supporters of the tally measure.

In addition to DraftKings, FanDuel and Caesars, Missouri gamblers need to expect other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch possibility tiers IF Missouri voters authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure enables every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 casinos managed by the 6 gambling establishment operators are expected to open in-person wagering alternatives such as sports betting kiosks and potentially committed, full-service sportsbooks.

The 6 sports betting teams can likewise open in-person sportsbooks within or surrounding to their respective home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot step needs the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background
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The effective Missouri sports betting wagering campaign comes despite millions in financing opposing the measure from one of the state's largest sports betting stakeholders.

Caesars spent countless dollars to beat the measure. In a lot of other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per managed residential or commercial property.

Because situation in Missouri, Caesars would be managed a minimum of 3 possible licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property model, companies can either open additional in-house books or, more commonly, farm out the license to a competitor that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering deal with market share, might possibly have a leg up on their competitors by making the pair of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the tally step would seem to favor the two nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were strengthened by tens of millions invested by DraftKings and FanDuel.

A series of television and radio ads focused on the revenue legal sportsbooks would produce for Missouri public education. Opponents, funded mostly by Caesars, argued the advocates' advertisements were deceptive and the 10s of countless predicted dollars raised would have a negligible impact in a state that currently invests billions on education annually.