- Select fonts specially created for Arabic digital display (like Boutros) rather than traditional print fonts
- Expand line height by 150-175% for improved readability
- Use right-justified text (never centered for body text)
- Avoid condensed Arabic text styles that diminish the unique letter shapes
Not long ago, my family-owned business was struggling to attract new customers. Our online presence was practically invisible in Google search results. That's when I made the decision to try professional website ranking help.
Last quarter, a store owner expressed that their email marketing campaigns were producing poor outcomes with visibility below 8%. After implementing the strategies I'm about to discuss, their open rates improved to 37% and sales improved by 218%.
- Verified local success stories - Not just basic case studies, but real results with Saudi businesses in your specific sector. When I met with our current agency, they showed me exactly how they helped a company similar to ours boost their Riyadh customer base by two hundred fifteen percent in less than a year.
If you're developing or redesigning a website for the Saudi market, I advise hiring professionals who really grasp the complexities of Arabic user experience rather than merely converting Western interfaces.
Recently, a restaurant owner in Riyadh lamented that his establishment wasn't visible in Google results despite being well-reviewed by customers. This is a frequent issue I see with local businesses across the Kingdom.
After my costly education in what DOESN'T work, I've realized that finding the premier digital agency isn't about who has the most elegant office or the slickest presentation. It's about outcomes, interaction, and grasping the unique Saudi market.
- Regional understanding - This is HUGE and often ignored. Saudi consumers respond to completely different approaches than Western audiences. The leading digital company will understand https://worldaid.eu.org/discussion/profile.php?id=868619 nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
- Explicitly specify which language should be used in each entry box
- Automatically change keyboard input based on field expectations
- Place input descriptions to the right side of their associated inputs
- Verify that system feedback appear in the same language as the required input
I recommend organizing competitors as:
- Main competitors (offering very similar products/services)
- Indirect competitors (with limited overlap)
- Emerging disruptors (new entrants with disruptive models)
Let me tell you, I've been through the hellish experience of hiring the incorrect marketing agency TWICE before finally finding one that generated results. Take my word, it's a error you don't want to make when establishing your brand in Saudi Arabia's demanding market.
- Team members with Google and Meta certifications
- Specialized departments (not one person doing everything)
- Proper project management systems
- Experience with Saudi rules and regulatory standards
Start by identifying ALL your rivals – not just the major ones. In our analysis, we identified that our largest threat wasn't the established company we were monitoring, but a recent company with an unique strategy.
During a marketing workshop in Al Khobar last month, I was shocked when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a college student running campaigns from his bedroom! No judgment on hustling students, but professional certification and education matter enormously in this field.
When I launched my online business three years ago, I was sure that our unique products would be enough. I ignored competitor analysis as a waste of time – a mistake that nearly destroyed my entire company.
I use a straightforward document to monitor our competitors' costs modifications weekly. This recently helped us to:
- Discover cyclical price reductions
- Detect product bundling approaches
- Understand their value positioning
I'm running a small business meetup in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share war stories over some good Saudi coffee!
- Position the most critical content in the top-right section of the viewport
- Arrange information segments to progress from right to left and top to bottom
- Apply heavier visual weight on the right side of equal layouts
- Verify that pointing icons (such as arrows) direct in the correct direction for RTL designs
I currently employ several tools that have significantly improved our competitive research:
- Keyword trackers to monitor competitors' keyword performance
- Mention tracking platforms to track competitors' digital footprint
- Website analysis tools to observe updates to their websites
- Communication monitoring to receive their marketing communications